# Andy Chu
**Senior Product Designer**

Senior Product Designer with 6+ years of driving product strategy, improvement, and growth for B2B SaaS, and B2C products. I lead end-to-end design from discovery and research to delivery and iteration, aligning user outcomes with business objectives. I actively integrate AI-assisted workflows to accelerate design ideation, prototyping, and execution.

**Email:** andychu.design@icloud.com  
**Portfolio:** http://andychu.design

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## Key Skills

- **Product Design** — end-to-end
- **User-centred Approach** — Research, interviews, workshops
- **AI-assisted Product Development** — Cursor, Claude, Figma Make
- **A/B Testing & Experimentation** — Hypothesis-driven design + prototyping
- **Design Systems & UX Scalability**
- **Evidence Based Decision** — Qual + Quant insights
- **Cross-functional Collaboration** — PM, Eng, Data, QA

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## Work Experience & Achievements

### Senior Product Designer — MySense.ai
**2023 — Now | Remote / London, UK**

- Aligned product outcomes with business goals
- Grew business pipeline with 3 new client onboards by delivering a scalable experience, supporting user conversion, and maintaining long-term retention
- Led end-to-end full design lifecycle — from discovery to iteration
- Simplified data attributes into unified health insight modules to reduce users' daily workload by ~73%
- Drove qualitative research, workshops, and A/B testing that aligned UX decisions
- Reduced return tickets on user error and support overhead by ~38%
- Integrated AI-assisted workflows with data science and engineering cross-functionally
- Restructured product's data architecture to accelerate platform performance by 60%

### Product Designer — MySense.ai
**2022 — 2023 | Remote**

- Defined product functionality and UX strategy
- Improved usability and task success rates by ~20%
- Integrated conversion-focused design principles
- Improved conversion by identifying drop-off points in user journeys and refining key flows
- Contributed to design system improvements
- Increased consistency and scalability across the platform

### Associate Mentor — Birmingham City University
**2020 — Now | Birmingham, UK**

- Mentored 50+ students in UX and product design
- Improved their ability to apply research, experimentation, and problem framing
- Delivered design workshops on hypothesis-driven design, testing methodologies, and product thinking

### Freelance Product Designer & Consultant
**2020 — 2022 | Remote**

- Identified new business opportunities for clients
- Increased product value through user research and market analysis
- Improved product usability and engagement metrics
- Delivered user-centred design solutions informed by data and testing
- Advised stakeholders on product strategy
- Aligned UX improvements with commercial and growth objectives

**Clients:** NHS, Bliss, Shipowner, Jumar, MedTrack app, COGS app

### UX Designer — Mermaid Studios
**2018 — 2020 | Berlin, Germany**

- Delivered end-to-end UX solutions for enterprise clients
- Improved user satisfaction and product usability
- Facilitated design workshops
- Defined product direction and uncovered high-impact opportunities
- Strengthened team design processes
- Enabled more efficient iteration and experimentation cycles

**Clients:** Lufthansa, Siemens, Hugo Boss, Charité, Groupify

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## Education

**MA Visual Communication (User Experience)**  
Birmingham City University, 2017–2018

**BA (Hons) Visual Communication**  
Birmingham City University, 2016–2017

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## Certifications

- **Claude Code in Action Certification** — Anthropic, 2026
- **AI Fluency: Framework & Foundations Certification** — Anthropic, 2026

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## Community Contribution

**UX Design Challenge Mentor** — 2025  
Guided students to frame hypotheses and validate ideas through experimentation

**Industry Advisory Board Member** — 2024  
Contributed to curriculum improvements by aligning education with industry trends in product and growth design

**Design Workshops & Webinars** — 2021–2023  
Sessions on design strategy, research, and testing methodologies